(01) Digital Consulting

Digital Consulting

Better digital decisions drive stronger growth. Codionis provides digital strategy, transformation planning, process analysis, technology guidance and growth-focused consulting.

Start Your Digital Transformation!

Digitalization has become the key to competing in today’s business world. With the right digital strategies, you can bring your business into the digital space and communicate more effectively with your target audience. We’re here to position your business correctly in the digital world!

Strategic. Data-Driven. Results-Oriented.

Whether your goal is to increase your online visibility, grow your digital sales, or build brand awareness, you can stand out with the right digital strategies. So, which solution is right for you?

On your digital transformation journey, we offer consulting solutions tailored to your business. Each strategy is carefully prepared according to your industry dynamics and your audience’s digital behavior. We’ve led the digital transformation of more than 250 brands—and now it’s your turn!

%94 Customer Satisfaction

+250 Digital Transformation Project

%68 Average Growth

%127 Organic Traffic Growth

%83 ROI Improvement

%156 Lead Quality Increase

%91 Reduction in Customer Acquisition Cost

"Thanks to digital consultancy, our online visibility increased by 200%. We started ranking on the first page of Google and our monthly website traffic tripled. We increased our digital sales by 89%. Thanks to the professional team!" - Mehmet Yılmaz, Founder of TechMark

Why Should You Get Digital Consultancy?

Holistic Approach: We manage all digital channels in an integrated way
Data-Driven Strategies: We make the right decisions with analytics data
Competitive Advantage: We develop differentiating strategies through competitor analysis
Scalability: We expand strategies in parallel with your growth
Sustainable Growth: We implement sustainable strategies for lasting results

Our Digital Consultancy Services

Google Ads Management

Reach your target audience with Search, Display, Shopping, and YouTube ads. We maximize return with ROI-focused campaigns.

Target audience analysis
Ad strategy creation
Campaign optimization
ROI-focused performance tracking

SEO Consultancy

Increase your organic search traffic. Rank higher on Google with technical SEO, content strategy, and backlink work.

Technical SEO audit
Keyword strategy
Content optimization
Backlink strategies

Facebook Ads Management

We create effective Facebook and Instagram ad campaigns with visuals and copy that attract your target audience.

Target audience segmentation
Ad creative design
Campaign optimization
Conversion tracking

Email Marketing

Communicate effectively with current and potential customers. Increase conversions with personalized email campaigns.

Email list building
Segmentation strategies
Automation flows
Performance analysis

Frequently Asked Questions

The most frequently asked questions about our digital marketing services. Whether it’s Google Ads, SEO, Facebook Ads, or Email Marketing... All the answers you’re looking for are here.

Category Google Ads Management

Focus: Ad Strategy · Budget · ROI

How much budget should I allocate for Google Ads?＋

For starters, a monthly budget of 3,000–10,000 TL is ideal. In competitive industries, this amount may increase.

How are Google Ads costs calculated?＋

Costs are determined by the cost-per-click (CPC) model. Competition, industry, and keyword difficulty affect pricing.

When will I see results from Google Ads campaigns?＋

Initial results are usually seen within 1–2 weeks. To improve ROI, campaigns typically need 1–3 months of optimization.

How does Google Ads targeting work?＋

Targeting can be set by location, demographics, device, interests, and keywords. Proper targeting increases conversion rates.

How can we increase Google Ads conversion rates?＋

High-quality keywords, optimized ad copy, and strong landing pages increase conversion rates.

What is Google Ads Quality Score and how do we increase it?＋

Quality Score is determined by the relevance between keyword, ad copy, and landing page. A higher Quality Score reduces click costs.

What is Google Ads remarketing?＋

Remarketing means showing ads again to users who visited your website. It can significantly increase conversion rates.

How can we reduce cost-per-click (CPC)?＋

Keyword quality, ad relevance, and landing page experience help reduce CPC.

What are Google Ads campaign types?＋

Search, Display, YouTube, Shopping Ads, and Discovery campaigns are available.

Why were my Google Ads ads disapproved?＋

Policy violations, misleading content, or prohibited content may cause disapproval. You should review Google Ads policies.

How is Google Ads conversion tracking done?＋

Conversions are measured via Google Analytics, Tag Manager, or Ads conversion tags. CRM integration is recommended.

Can we do competitor analysis with Google Ads?＋

Yes. Competitor strategies can be analyzed with Auction Insights, Keyword Planner, and third-party tools.

Are Google Ads mobile ads effective?＋

With mobile-specific targeting and fast-loading pages, mobile ads can deliver high performance.

What are Google Shopping Ads?＋

An ad model where e-commerce sites list products on Google with images and price information.

How is Google Ads optimization done?＋

You should optimize keywords, test ad copy, refine targeting settings, and optimize budgets.

Category SEO

Focus: Organic Traffic · Search Engine Optimization

How long does it take to rank higher on Google?＋

SEO requires patience. Initial effects are seen within 1–3 months, while lasting ranking improvements typically take 3–6 months.

What is the cost of SEO?＋

SEO costs vary by scope. For SMEs, it can start from 5,000 TL per month, while enterprise projects may be 20,000 TL+.

Why is content important for SEO?＋

Google rewards high-quality content. User-focused, keyword-aligned blog posts and pages increase organic traffic.

Why are backlinks so critical in SEO?＋

Backlinks increase your site’s authority. Quality backlinks improve rankings, while spam links can cause penalties.

How does site speed affect SEO?＋

Google rewards fast-loading sites. Slow sites negatively affect rankings and user experience.

Is mobile-friendliness mandatory for SEO?＋

Yes. With “mobile-first indexing,” Google prioritizes mobile-friendly sites. Non-mobile-friendly sites lose rankings.

What is local SEO and who needs it?＋

Local SEO is critical for businesses serving specific areas. It improves visibility in Google Maps and “near me” searches.

Why is technical SEO necessary?＋

Sitemaps, robots.txt, URL structure, and indexing errors are part of technical SEO. Without a solid foundation, content cannot rank properly.

Are meta titles and descriptions effective for SEO?＋

Yes. Well-written meta titles and descriptions improve click-through rate (CTR), which can indirectly contribute to rankings.

How is competitor analysis done in SEO?＋

Competitor keywords, backlink profiles, and content strategies are analyzed using tools like Ahrefs and SEMrush.

How is keyword research done?＋

It’s analyzed by search volume, competition, and user intent using tools like Google Keyword Planner.

How do Google algorithm updates affect SEO?＋

Rankings can change with each update. Impacts can be minimized with algorithm-aligned content and natural backlink strategies.

How do blog posts contribute to SEO?＋

Blog posts can rank for long-tail keywords, drive traffic, and increase authority.

How is SEO success measured?＋

It’s measured by tracking organic traffic, keyword rankings, and conversions via Google Analytics and Search Console.

Are SEO results permanent?＋

SEO offers long-term benefits, but continuous optimization is needed due to competition and algorithm updates.

Category Facebook Ads

Focus: Targeting · Conversion · Strategy

What should be the minimum budget for Facebook ads?＋

For a start, a daily budget of 100–300 TL is sufficient. This amount may increase depending on the industry.

How does Facebook ads targeting work?＋

Targeting can be set by age, gender, location, interests, and behaviors. Correct targeting increases conversion rates.

What is Facebook Pixel and why should it be used?＋

Facebook Pixel tracks visitor actions on your website. It is essential for remarketing and conversion optimization.

What are Facebook ad types?＋

Image, video, carousel, collection, Messenger, and dynamic product ads are the most common formats.

How soon can we see results from Facebook ads?＋

Initial data comes within 3–7 days. With optimization, clearer results are typically seen within 1 month.

How are Facebook ad costs calculated?＋

Costs are usually calculated based on CPM (per impressions), CPC (per click), or conversion-based models.

How important are visuals and copy in Facebook ads?＋

Creative/copy quality can influence success by up to 70%. Attention-grabbing visuals and clear messaging boost performance.

How does Facebook remarketing work?＋

You show tailored ads to users who visited your site. This method can increase conversion rates by 2–3x.

What are custom audiences and lookalike audiences?＋

Custom audiences target existing customers; lookalikes target new users similar to them.

How do we optimize Facebook ads?＋

Optimization is done via A/B testing, targeting updates, frequency control, and budget adjustments.

Why are my Facebook ads being rejected?＋

Policy violations, prohibited content, or misleading URLs may cause ad rejection.

Are Facebook video ads effective?＋

Video ads often drive more conversions thanks to high engagement. Short, attention-grabbing videos are recommended.

Do Facebook ads also run on Instagram?＋

Yes. Ads set up via Facebook Business Manager can run on Instagram simultaneously.

How is Facebook ad success measured?＋

Performance is analyzed via metrics like CTR, CPA, and ROAS in Facebook Ads Manager.

Do we need to run Facebook ads continuously?＋

Consistency matters, but seasonal campaigns or goal-specific ads can also be successful.

Category Email Marketing

Focus: Automation · Conversion · Communication

How do we increase email open rates?＋

Engaging subject lines, correct targeting, and personalization increase open rates.

What can we do to increase click-through rate?＋

Visual buttons, clear calls to action (CTA), and mobile-friendly designs increase CTR.

What is email automation and how does it work?＋

It’s sending automatic emails based on triggers such as sign-up, purchase, or abandoned cart.

How can we prevent emails from going to spam?＋

Use proper subject lines, maintain a quality list, configure DKIM/SPF, and avoid spam-trigger words.

Why is personalization important in emails?＋

Personalizing by name, interests, or past actions can significantly increase conversion rates.

What is email segmentation?＋

Grouping subscribers by age, gender, behavior, or interests. It enables more accurate targeting.

How often should we send newsletters?＋

Sending 1–2 times per week is ideal. Sending too frequently increases spam risk.

How do we run A/B tests in emails?＋

Test different versions of subject lines, content, CTAs, or visuals and choose the one with the highest engagement.

What is the best time to send emails?＋

Weekday mornings (09:00–11:00) are often most effective, but it varies by industry and audience.

Why is mobile-friendly email design important?＋

More than 70% of users read emails on mobile devices. Responsive design is essential.

What should the image-to-text ratio be in emails?＋

A %60 visual – %40 text balance is ideal. Too many images can increase spam risk.

Why are abandoned cart emails important?＋

By reminding users who left without completing purchase, 10–20% of sales can be recovered.

How do we measure the success of email campaigns?＋

Analyze open rate, click rate, conversion rate, and unsubscribe rate.

How can we grow an email list organically?＋

Use website forms, social media campaigns, and free resources/content to build an organic list.

What should we consider in email design?＋

Use mobile-friendly, clean, fast-loading templates aligned with brand identity.

How Do We Work?

Our digital consultancy process consists of 4 steps that guarantee your business’s digital transformation. Discover how we work with you.

Discovery, Analysis, and Assessment

We analyze your current situation: We analyze your business, target audience, competitors, and current digital presence. We identify your strengths, weaknesses, and opportunities.

Digital presence audit
Competitive and industry analysis
Target audience and market research

Strategy Development

We create a customized strategy: Based on analysis results, we build a tailored digital strategy and define short-, mid-, and long-term goals.

Digital marketing strategy
Channel and budget planning
Setting measurable goals

Implementation and Optimization

We execute strategies, continuously monitor performance, and optimize. We make data-driven improvements.

Campaign creation and management
Executing content strategy
Continuous optimization

Reporting and Improvement

We measure and report performance: We share results via regular reports, measure success, and continuously improve strategies.

KPI tracking and analysis
Monthly performance reporting
Strategy improvement and optimization

Let’s Build Your Custom Digital Solution

Get free consultation about your project and let us present our custom quote

Full Name *

Company/Business Name

Email Address *

Phone Number *

Package of Interest *

Special Requests or Notes *

Security Code *

30s

Your Digital Transformation Journey Begins

Our expert digital consulting team is ready to develop custom solutions for your business. We’ll get back to you with a custom quote within 48 hours.

C O D I O N I S ®