(01) Production Services

Production Services

Strong visual storytelling increases brand visibility. Codionis provides promo videos, social media video production, editing, post-production and digital content services.

Empower Your Brand with Moving Images!

Video content is one of the most effective communication tools in the modern marketing world. It appeals to viewers' emotions, increases brand awareness, and boosts conversion rates. We are here to tell your brand's story in an impactful way with our professional video production services!

Professional. Creative. Impactful.

Whether your goal is to produce a commercial, a promotional film, or a training video, you can make a difference with the right production solutions. So, which solution is right for you?

On your visual communication journey, we offer production solutions tailored to your business. Each of our projects is carefully prepared in line with your brand personality and your target audience's expectations. We have completed more than 150 video production projects, and now it's your turn!

%95 Customer Satisfaction

+150 Production Project

%82 Increase in Viewer Engagement

"Thanks to the production service, we had a very professional promotional film made for our brand. The video was viewed more than 100,000 times in 1 week on social media, and our customer feedback increased by 60%. They did a great job with their professional team and equipment." - Ali Yılmaz, Founder of TechInnovate

Why Should You Get a Professional Production Service?

Professional Equipment: Shooting with state-of-the-art cameras and equipment
Experienced Team: Expert director, cameraman, and technical crew
Creative Script: Brand-specific creative script and storytelling
High-Quality Production: High-resolution and professional image quality
Comprehensive Service: All processes before, during, and after the shoot

Equipment We Use

4K Cameras

High-resolution shooting with professional 4K video cameras

Audio Equipment

Clear sound quality with professional audio recording equipment

Lighting Equipment

Ideal lighting with professional lighting equipment

Drone Shooting

Aerial shooting with drone capability and dynamic footage

Production Services | Video, Editing & Digital Content | Codionis

Commercial Film

Impactful commercials that introduce your brand or products to your target audience. In formats suitable for TV, digital platforms, and social media.

30-60 second commercial films
Professional actors and voice-over
Special effects and animations
Adaptation for different formats

Promotional Film

Corporate films that comprehensively introduce your company, products, or services. For use on websites, at fairs, and in presentations.

2-5 minute promotional films
Content aligned with corporate identity
Indoor and outdoor company shoots
Customer references and interviews

Training Film

Professional training videos for employee trainings, product user guides, or process explanations. Instructive and easy-to-understand content.

Educational and instructive content
Animation and graphics-supported narration
Voice-over and subtitle options
Interactive elements and quizzes

Examples from Our Portfolio

Commercial Films

Promotional Films

Training Films

Drone Shoots

Frequently Asked Questions

What you're curious about regarding production services. Whether it's a commercial, a promotional film, or a training video... All the answers you're looking for are here.

Category General Questions

Focus: Process · Cost · Delivery

How long does the production process take?－

The production process varies depending on the scope of the project. On average: 1-2 minute commercial films take 2-3 weeks, 3-5 minute promotional films take 3-4 weeks, and training videos take 4-6 weeks depending on content intensity. The process includes planning, shooting, and post-production stages. These durations may be longer for complex projects.

What is the cost of production services?＋

Cost varies depending on project scope, duration, and technical needs. A 1-minute commercial film ranges between 15.000-40.000 TL, promotional films between 20.000-60.000 TL, and training videos between 10.000-30.000 TL. For a detailed quote, you need to create a project brief. Special effects, number of actors, and shooting location are factors that affect the cost.

Which equipment do you use?＋

We use professional 4K and 6K cameras (Red, Arri, Sony Venice), drone (DJI Inspire 2), steadicam, jib, dolly, professional audio recording equipment (shotgun microphones, lavalier microphones), professional lighting equipment (LED panels, HMI lights), and a green screen studio. Equipment is determined according to the needs of the project and consists of the latest technology.

Who is on your team?＋

Our team includes a director, director of photography (DP), screenwriter, production manager, camera operators, gaffer, sound technician, art director, makeup artist, editor, colorist, sound designer, and production assistants. For each project, experienced and expert team members are assigned specifically.

How does the production process work?＋

The production process consists of 4 main stages: 1. Development (idea, script, concept), 2. Pre-production (planning, budget, crew, location), 3. Production (shooting), 4. Post-production (editing, sound, color, effects). Customer approval is obtained at each stage, and updates are shared regularly.

How many revisions do I have?＋

In standard packages, we offer 3 revision rounds. Revisions are made during the editing stage. In the script and pre-shoot stages, you have unlimited revision rights. Additional revisions are subject to an extra fee.

How do copyrights work?＋

When the project is completed and payment is made, all copyrights are transferred to the customer. Necessary licenses are provided for music, visuals, and other third-party content. The content is delivered with perpetual, worldwide usage rights.

In which formats will I receive delivery?＋

We deliver projects in 4K (3840x2160) resolution. In addition to common formats such as MP4, MOV, AVI, we can also deliver in professional formats such as ProRes, DNxHD for TV broadcast. We also prepare versions optimized for social media platforms.

Do you offer urgent delivery?＋

Yes, we offer express service for urgent projects. We can deliver in about half the normal time. An additional fee of 30-50% applies for express service. In urgent projects, the number of revisions is limited.

How does the payment plan work?＋

Payments are generally made in 3 installments: 40% at start, 40% before shooting, 20% on delivery. For large-budget projects, more installments can be arranged. For corporate customers, a 30-day deferred payment option is also available.

Do you obtain permits for location shoots?＋

Yes, we obtain all necessary permits for location shoots. We have an experienced team for municipal, police, and other official permits, private property permissions, and drone shooting permits. Permit processes are included in project planning.

Is a studio shoot or a location shoot better?＋

This depends on the needs of the project. Studio shooting offers a controlled environment, consistent lighting conditions, and a lower cost advantage. Location shooting provides realism, natural light, and spatial variety. We provide consultancy to choose the most suitable option for your project.

Do you help with actor/model selection?＋

Yes, we have an experienced team for professional actor and model selection. We manage the casting process, present options, and organize test shoots. Depending on customer preference, we work with agencies or communicate directly with talent.

Do you obtain licenses for music and sound effects?＋

Yes, we obtain all necessary licenses for music and sound effects. We work with royalty-free music libraries. In cases where an original composition is needed, we work with professional composers and transfer all rights to the customer.

Do you offer pre-production consultancy?＋

Yes, we offer free preliminary consultancy. We analyze your project's needs, plan the budget, and determine the most suitable production strategy. This service is provided free of charge during the proposal stage.

Category Commercial Film

Focus: Brand Awareness · Conversion

What should be the ideal duration of a commercial?－

The ideal commercial duration varies by platform. TV commercials are typically 15-30 seconds, for digital platforms 30-60 seconds, and for social media ads 6-15 seconds. The first 3 seconds are critical and must capture the viewer. We recommend preparing different versions for different platforms.

On which platforms can I use my commercial?＋

You can use your commercial on television, YouTube, Facebook, Instagram, TikTok, your website, and digital ad networks. We prepare suitable formats and versions for each platform. We provide the technical specifications required for TV broadcast.

How is a commercial prepared to fit the target audience?＋

The target audience's demographics, interests, media consumption habits, and buying behavior are analyzed. Accordingly, the appropriate language, tone, visual style, and message strategy are determined. For a younger audience, a dynamic and trend-aligned approach is preferred; for a more mature audience, a calmer and more informative approach is preferred.

How is brand identity preserved in a commercial?＋

Brand colors, logo usage, typography, voice-over tone, and overall visual language are designed in line with the brand guide. Brand values and personality are integrated into the story of the ad. Visual and auditory cues are used so consumers can recognize the brand easily.

How is the success of a commercial measured?＋

Ad success is measured with metrics such as view count, completion rate, click-through rate (CTR), engagement rate, recall rate, and sales conversion. For TV commercials, GRP (Gross Rating Point) is used; for digital ads, measures such as viewability and engagement rate are used.

How should call-to-action be used in a commercial?＋

Call-to-action (CTA) should be designed clearly, understandably, and in a way that prompts the viewer to take action. It should appear in the last 5 seconds of the ad and be emphasized visually/audibly. It should include specific instructions such as "Buy Now", "Visit the Website", "Use the Discount Code".

Can a commercial be made from existing content?＋

Yes, existing photos, videos, and other visual content can be turned into a commercial. However, if quality and resolution are not sufficient, a new shoot is recommended. Usage rights of existing content must be checked and necessary permissions obtained.

Is the commercial tested before it is published?＋

Yes, before publishing, the commercial can be tested with a small group from the target audience. Surveys, focus group studies, and A/B tests measure the ad's effectiveness. These tests evaluate message clarity, emotional response, and ability to prompt action.

When should preparation start for seasonal commercials?＋

For seasonal commercials, preparations should start 2-3 months before the broadcast date. Early planning is important because production companies' schedules can fill up during busy periods such as Christmas, holidays, and New Year. For summer campaigns, shooting in spring is recommended; for winter campaigns, shooting in autumn is recommended.

Can a commercial be adapted to different languages?＋

Yes, commercials can be adapted into different languages. Voice-over, subtitles, or localized versions can be prepared. The script and visuals can be adjusted by considering cultural differences. We offer professional translation and cultural consultancy services for international markets.

How is product placement done in a commercial?＋

Product placement should be done naturally and organically. The product should be part of the story and should not look forced. The product's advantages and features should be integrated into the story and conveyed without boring the viewer. The product should be visible clearly, but it should not disrupt the flow of the ad.

Is using humor in a commercial effective?＋

Humor is very effective when used correctly. It should fit the brand personality and must not carry the risk of belittling the target audience. Humor should be universal and consider cultural differences. However, in some products and services (such as health, finance), a more serious tone may be more appropriate.

How is a commercial optimized for mobile devices?＋

For mobile devices, ads should be prepared in vertical (9:16) format. Text should be larger and more readable, and key messages should be placed at the top of the screen. Subtitles should be used for silent viewing, and attention should be captured in the first 2 seconds. Mobile optimization significantly increases click-through rates.

What are the legal limitations for commercials?＋

Commercials must comply with RTÜK rules, the principles of the Advertising Self-Regulatory Board (RÖK), and consumer rights legislation. There are additional restrictions in misleading, comparative, child-targeted ads, or ads containing health claims. With legal consultancy, we ensure all ads comply with regulations.

How is an ad prepared to go viral on social media?＋

Viral ads are usually emotional, surprising, funny, or inspiring content. They should be shareable and make the viewer feel "I should share this." They should be short, concise, and mobile-friendly. Hashtag usage, engagement-boosting questions, and sharing prompts increase viral potential.

Category Promotional Film

Focus: Corporate Identity · Storytelling

What content should be included in a promotional film?－

A good promotional film should include company history, mission and vision, products/services, distinctive features, customer references, and contact information. Storytelling is important and should emotionally affect the viewer. An average of 2-3 minutes is the ideal duration.

Where can I use my promotional film?＋

You can use your promotional film on your website (homepage or about us section), social media platforms, fairs, customer presentations, job applications, and corporate communications materials. We prepare optimized versions for different platforms.

What should be the ideal duration of a promotional film?＋

The ideal promotional film duration is between 1.5-3 minutes. The viewer's attention should be captured in the first 30 seconds, and details should be conveyed in the following sections. For a website, 2 minutes; for social media, 60-90 seconds; and for fair stands, 3-4 minutes can be ideal. Unnecessary details should be avoided to prevent losing viewer interest.

Why is storytelling important in a promotional film?＋

Storytelling creates an emotional connection with the viewer and increases message memorability. The human brain processes and remembers stories better than data. A good story should include character, conflict, and resolution elements, and show how the company solves customer problems. Storytelling makes corporate messages more human and accessible.

Should I use animation in a promotional film?＋

Animation is ideal for visualizing abstract concepts, simplifying complex processes, and offering a creative narrative. It is especially suitable for technology companies, startups, and innovative products. However, in traditional sectors, live-action shooting may be more reassuring. We provide consultancy for the most suitable option for your project.

How are customer references integrated into a promotional film?＋

Customer references are one of the strongest elements of a promotional film. Short interviews with real customers concretize the benefits of the product/service. References should be sincere, natural, and convincing. The customer's problem, the solution process, and the benefits achieved should be emphasized. Customer logo and name can be used with permission.

How should a product demo be presented in a promotional film?＋

A product demo should be presented simply, clearly, and in a visually appealing way. The product's most important 3-5 features should be emphasized and ease of use should be shown. Shooting should be done from the customer's perspective, and real usage scenarios should be reenacted. Technical jargon should be avoided, and benefits should be conveyed clearly.

How are company culture and values reflected in a promotional film?＋

Company culture can be reflected through employee interviews, office environment, and teamwork scenes. Values should be handled as a natural part of the story, and slogan-like expressions should be avoided. Values such as sustainability, innovation, and customer focus should be supported with concrete examples. Employees' natural demeanor is the best element reflecting company culture.

How is the impact of a promotional film measured?＋

The impact of a promotional film can be measured by website traffic, average time on page, contact form submissions, quote requests, and social media engagements. Video view rates, completion rates, and viewer geography should be analyzed. Customer feedback and the sales team's observations are also important criteria.

How often should a promotional film be updated?＋

A promotional film should be updated every 1-2 years. New products/services, company growth, office changes, or brand refresh efforts may require an update. For small changes, revisions can be made on the existing film. For major changes, shooting a new film is recommended.

How is a promotional film prepared for international markets?＋

For international markets, cultural differences should be considered. Universal themes should be used, and local sensitivities should be respected. Adaptation into different languages can be done with professional voice-over and subtitle services. Market-specific examples and references can be added. Digital platforms should be optimized for international distribution.

Should a promotional film be part of the content strategy?＋

Yes, a promotional film should be at the center of the overall content strategy. Excerpts from the film can be shared on social media, supported by blog posts, and used in email marketing. Themes in the film can be handled in other content. An integrated content strategy significantly increases the film's impact and reach.

Can a promotional film be optimized for SEO?＋

Yes, a promotional film can be optimized for SEO. The video title, description, and tags should include target keywords. A transcript can be created and a video sitemap can be added. Visibility in search engines can be increased by publishing on platforms such as YouTube and Vimeo. Video snippets help stand out in search results.

How is the promotional film budget optimized?＋

To optimize the budget: existing visual materials can be used, the number of shooting days can be minimized, local locations can be preferred, subtitles can be used instead of voice-over. Live-action can be preferred instead of animation or vice versa. Priorities should be defined and budget should be allocated to the most important elements. With a phased approach, a basic version can be produced first, then enhanced versions can be prepared.

What is an interactive promotional film, and what are its advantages?＋

An interactive promotional film is a video in which the viewer can control the flow of the story. They can switch between different sections and choose content according to their interests. It offers a personalized experience, increases engagement rate, and makes the viewer an active participant rather than a passive recipient. It is ideal for e-learning platforms and complex product presentations.

Category Training Film

Focus: Learning · Knowledge Transfer

How should a training film be structured?－

A training film should be structured in 5-15 minute modules. Each module should focus on a single topic and include a clear learning objective. It should consist of an introduction, main content, and summary sections. There should be a logical order between modules, and complex topics should be divided into simple steps. Total duration should not exceed 90 minutes.

How do we maximize learning in a training film?＋

To maximize learning: audio-visual variety (live-action, animation, graphics), interaction (thought-provoking questions, short quizzes), real-world examples, and practical applications should be used. Breaking information into small pieces (microlearning), repeating it, and presenting it in different formats reinforces learning.

What should be the ideal module duration in training films?＋

The ideal module duration is between 6-10 minutes. This duration fits adult learners' attention span. Complex topics can be divided into shorter modules. An interaction element (question, activity) should be added every 5-7 minutes to ensure active participation. Long modules reduce learning efficiency.

How is interaction provided in training films?＋

Interaction is provided through thought-provoking questions, short quizzes, scenario-based questions, interactive graphics, and choice points. Learners can be asked to take notes and discussion questions can be offered. With LMS (Learning Management System) integration, progress can be tracked and certificates can be issued.

How are training films integrated into an LMS?＋

Training films can be integrated into an LMS by preparing them according to SCORM or xAPI standards. This integration enables tracking student progress, recording quiz results, and reporting. Video files can be hosted on the LMS server or embedded from platforms like YouTube/Vimeo. Our technical support team helps during the integration process.

How are training films made accessible for individuals with disabilities?＋

For accessibility, subtitles (for the hearing impaired), audio description (for the visually impaired), keyboard navigation (for motor impairments), and high contrast (for visual difficulty) options should be added. A transcript should be provided, and player controls should be usable via keyboard. Compliance with WCAG 2.1 AA standards should be ensured.

How are training films optimized for mobile devices?＋

For mobile optimization: a responsive video player should be used, low-bandwidth options should be offered, touch controls should be added, and text should be readable on mobile screens. A download option can be offered for offline viewing. Short, focused content can be prepared specifically for mobile devices.

How often should training films be updated?＋

Training films should be reviewed every 6 months, and a comprehensive update should be made once a year. Legal changes, new procedures, technological developments, or product updates may require urgent revision. Thanks to the modular structure, only the changed parts can be updated, which provides cost and time savings.

How is the success of training films measured?＋

Success is measured by completion rates, quiz results, learner feedback, learning transfer (on-the-job application), and ROI (efficiency increase, decrease in error rates). Comprehensive evaluation can be done using the 4 levels of the Kirkpatrick model (reaction, learning, behavior, results).

What factors affect the cost of a training film?＋

Factors affecting cost: total duration, number of modules, production quality (live-action/animation), level of interaction, LMS integration, accessibility features, and number of languages. Cost can be optimized with a hybrid approach (live-action + animation).

How is gamification used in training films?＋

Gamification is applied through point systems, levels, badges, leaderboards, and progress bars. Scenario-based learning, simulations, and interactive cases increase motivation. Gamification makes the learning experience fun and increases completion rates.

What is microlearning, and how is it applied?＋

Microlearning is a method of dividing complex topics into focused content pieces of 2-5 minutes. Each unit teaches a single concept or skill. It is ideal for mobile devices and provides just-in-time learning. Videos, infographics, short quizzes, and interactive simulations are microlearning formats.

Can virtual and augmented reality be used in training films?＋

Yes, VR and AR are revolutionizing education. They are ideal for dangerous situation simulations, complex machine operations, medical procedures, and soft skills trainings. They offer an immersive experience and increase learning retention. They can be costly, but for high-risk/important trainings, the investment value is high.

Can training films be personalized?＋

Yes, personalization can be achieved with adaptive learning technologies. Content can be presented according to the learner's knowledge level, learning style, and pace of progress. With branching scenarios, different paths can be followed according to learner preferences. AI-based systems can analyze learner performance and provide customized recommendations.

Can a certificate be issued at the end of training films?＋

Yes, a digital certificate can be issued when the training is completed and the required exams are passed. Certificates can be customized and verified with a QR code. With LMS integration, the certification process can be automated. Time-limited certificates (e.g., valid for 2 years) may require renewal training at certain intervals. Certificates increase motivation and provide a learning goal.

How Do We Work?

Our production process consists of 5 steps that guarantee your brand's visual story. Discover our collaboration process with you.

Discovery and Planning

We understand your needs:

Detailed brief meeting
Target audience analysis
Project planning

Script and Pre-Production

We initiate the creative process:

Scriptwriting
Storyboard preparation
Creating the shooting plan

Shooting and Production

We shoot professionally:

Shooting with professional equipment
Sound recording and lighting
Directing and technical crew

Post-Production

We process the footage:

Video editing and assembly
Color correction and effects
Sound mixing and music

Delivery and Publishing

We deliver the results:

Delivery of final files
Platform optimization
Publishing consultancy

Let's Create Your Custom Production Solution

Get free consultancy about your project and let us present our special offer

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Let Your Visual Story Journey Begin

Our expert production team is ready to develop custom solutions for your brand. Let us get back to you with a tailored offer within 48 hours.

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