(01) Social Media Consulting

Social Media Consulting

Social media is more than posting content. Codionis builds strong brand presence through strategy, content planning, visual consistency, campaigns and engagement management.

Build a Strong Brand on Social Media!

Social media has become an indispensable communication channel for brands in today’s business world. With the right strategies, you can build a strong brand identity on social media and create meaningful connections with your target audience. We’re here to position your brand the right way on social media!

Strategic. Creative. Results-Driven.

Whether your goal is to increase brand awareness, build customer loyalty, or boost sales, you can stand out with the right social media strategies. So, which solution is right for you?

On your social media journey, we offer consulting solutions tailored to your business. Each strategy is carefully prepared in line with your industry dynamics and your audience’s behaviors. We’ve led the social media transformation of more than 200 brands—now it’s your turn!

%90 Customer Satisfaction

+200 Brand Partnerships

%75 Engagement Growth

"Thanks to the social media consultancy service, our brand awareness increased by 120%. We gained 25K real followers on Instagram in 3 months and increased our sales via social media by 65%. Thanks to the professional team!" - Ayşe Demir, Founder of BeautyBox

Why Should You Get Social Media Consultancy?

Time Savings: Save your valuable time for social media management
Professional Strategy: The right roadmap with experienced consultants
Competitive Analysis: Differentiating strategies with competitor analysis
Measurable Results: Data-driven decisions and reporting
Up-to-Date Trends: Keep up with changes in social media algorithms

Our Service Categories

Digital Reputation Management

We manage your brand’s online reputation, build a positive brand perception, and provide professional solutions in crisis situations.

Digital Transformation

We bring your traditional ways of doing business into the digital world and enable your transformation with social media integration.

Brand Creation & Management

We build a strong brand presence through brand identity creation, storytelling, and consistent brand communication.

Target Audience Analysis

We identify the right audience, analyze their behaviors, and develop tailored content strategies for them.

Channel Selection

We determine the most suitable social media platforms for your audience and industry, and build channel strategies.

B2B–B2C Communication

We create effective communication channels with different communication strategies for corporate and individual customers.

Strategy and Content Management

Organic Strategies

Content optimization, community management, and engagement growth techniques for organic growth

Inorganic Strategies

Targeted ad campaigns, influencer partnerships, and sponsored content

Content Production

Creative content concepts, visual design, and copywriting services

Supporting Tools

Efficiency optimization with social media management, analytics, and planning tools

Ad Management

Ad strategy, budget optimization, and ROI-focused campaign management

Q&A

Community management, customer support, and engagement boosting techniques

Frequently Asked Questions

What you’re curious about social media consultancy. Whether it’s content strategy, ad management, or digital reputation management... All the answers you’re looking for are here.

Category Digital Reputation

Focus: Online Reputation · Crisis Management · Brand Perception

What is digital reputation management and why is it important?＋

Digital reputation management is a set of processes that shape and protect how your brand is perceived online. It covers customer reviews, social media interactions, and management of your online presence. Its importance stems from the fact that 90% of consumers check online reviews before making a purchase decision.

How should we act in negative reviews and crisis situations?＋

Responding quickly, professionally, and solution-focused to negative reviews is critical. In crises, a pre-prepared crisis communication plan should be activated, and a transparent and consistent communication strategy should be followed.

What can be done to improve brand perception?＋

Regular value-driven content sharing, prioritizing customer satisfaction, transparent communication, and community involvement play a key role in improving brand perception.

How can we monitor our digital reputation?＋

With tools like Google Alerts, Mention, and Brand24, you can monitor your brand name, products, and competitors. Social listening tools can also help you measure reputation by running sentiment analysis.

How should customer reviews and feedback be managed?＋

All reviews (positive and negative) should be answered regularly, feedback should be included in improvement processes, and customers should feel that their opinions are valued.

How do influencer partnerships contribute to digital reputation?＋

Partnerships with the right influencers increase brand credibility and help you build a more authentic connection with your target audience. However, influencer selection should be done carefully, working with names aligned with your brand values.

How does SEO affect digital reputation?＋

SEO helps protect your reputation by pushing positive brand-related content higher in search results. SEO strategies can also be used to reduce the visibility of negative content.

Why is transparency important for digital reputation?＋

Transparency is the cornerstone of brand credibility. Owning up to mistakes, explaining processes, and communicating sincerely helps you build strong bonds with consumers.

Do social responsibility projects contribute to digital reputation?＋

Yes, social responsibility projects that create value for society contribute to a positive brand perception. However, it’s important that such projects are sincere and sustainable.

How is digital reputation measured and which KPIs are used?＋

Digital reputation can be measured with KPIs such as Net Promoter Score (NPS), sentiment analysis, brand mention volume, engagement rates, and online review ratings.

How can we improve our ratings on online review platforms?＋

Ask customers for honest reviews, respond to all reviews, resolve negative experiences quickly, and encourage satisfied customers to leave reviews.

How can we analyze our competitors’ digital reputation strategies?＋

By regularly monitoring competitors’ social media presence, customer reviews, content strategies, and online interactions, you can improve your own strategy.

How does brand storytelling contribute to digital reputation?＋

Effective brand storytelling humanizes your brand and helps you create an emotional connection with consumers—supporting loyalty and a positive reputation.

How can a damaged digital reputation be restored?＋

To restore a damaged reputation, you must first understand the root cause, apologize transparently, take concrete improvement steps, and rebuild trust over time with consistent positive content.

What should the ideal team structure look like for digital reputation management?＋

An ideal team should consist of professionals with strong communication skills, crisis management experience, analytical thinking, and solid knowledge of social media platforms.

Category Digital Transformation

Focus: Technology Integration · Process Improvement · Digital Culture

What is digital transformation and where should we start?＋

Digital transformation is the process of creating value by integrating your business processes with digital technologies. You should start by assessing the current state, setting clear goals, and involving employees in the process.

Which technologies should we invest in for digital transformation?＋

Cloud computing, AI, data analytics, IoT, and automation tools are priority investment areas. However, selecting solutions that fit your needs is essential.

How can we overcome employee resistance to digital transformation?＋

Comprehensive training, transparent communication, sharing early wins, and involving employees in the process are effective ways to reduce resistance.

How do we build a digital culture?＋

A digital culture is built on openness to innovation, collaboration, data-driven decision-making, and continuous learning. Leaders acting as role models is critical.

Why is data management important in digital transformation?＋

Data is the core fuel of digital transformation. The ability to collect, store, and analyze data properly provides a competitive advantage and supports informed decision-making.

How does digital transformation improve customer experience?＋

It significantly improves customer experience by offering personalized service, faster response times, omnichannel communication, and seamless transactions.

How does digital transformation affect our business scalability?＋

Automation, cloud-based solutions, and data-driven processes improve scalability by enabling faster and more efficient growth.

How is cybersecurity ensured during digital transformation?＋

Security must be integrated from the beginning, regular security audits should be performed, and employees should receive cybersecurity training.

How are AI and machine learning used in digital transformation?＋

AI/ML can be used for customer service automation, predictive analytics, personalization, and process optimization.

How should change management be planned in digital transformation?＋

Adopt a phased approach, define a clear roadmap, maintain regular communication, and boost motivation by celebrating wins.

How can we analyze competitors’ digital transformation strategies?＋

You can shape your strategy by analyzing competitors’ websites, social media presence, technology investments, and customer experience approaches.

How should SMEs start digital transformation?＋

SMEs should identify urgent needs, start with small steps, adopt cost-effective cloud solutions, and consider external expert support.

How is digital transformation success measured?＋

Success is evaluated with measurable metrics such as productivity gains, cost reduction, customer satisfaction, revenue growth, and employee engagement.

How is legal compliance ensured during digital transformation?＋

Get expert guidance on data privacy laws, industry regulations, and digital ethics, and automate compliance processes where possible.

How does digital transformation contribute to sustainable business models?＋

It supports sustainability through resource efficiency, remote work enablement, paperless offices, and energy management practices.

Category Brand Creation

Focus: Brand Identity · Storytelling · Value Proposition

How do you build a strong brand identity?＋

Brand identity includes your brand’s personality, values, visual elements, and communication style. You can build a strong identity by understanding your audience, differentiating from competitors, and communicating consistently.

How do you create an effective brand story?＋

A brand story should explain your purpose, values, and how you impact customers’ lives. Focus on a sincere, memorable story that creates an emotional connection.

How do you develop a brand value proposition?＋

Your value proposition should clearly state the unique benefit you offer. It should explain how you differ from competitors and what customer needs you fulfill.

How do you build brand loyalty?＋

You can build loyalty through consistent quality, customer centricity, sincere communication, and value-creating experiences. Loyalty programs and personalized interactions also contribute.

How is brand positioning done?＋

Brand positioning is about owning a distinct place in your audience’s mind versus competitors. Analyze your strengths, competitors’ weaknesses, and customer needs to build an effective positioning strategy.

How do you choose the right brand name and logo?＋

A brand name should be memorable, easy to pronounce, and reflect your essence. A logo should be simple, scalable, and represent the brand personality. Both should resonate with your audience.

How do you define brand voice and communication style?＋

Brand voice should match your audience, industry, and brand personality. It can be formal, friendly, playful, or authoritative—consistency is the most important factor.

How is brand experience designed?＋

Brand experience is the emotional connection customers feel at every touchpoint. Focus on consistent, positive experiences across product quality, customer support, purchase flow, and post-purchase interactions.

How do you increase brand value?＋

Delivering quality products/services, being innovative, joining social responsibility initiatives, building a strong online presence, and valuing customer relationships increase brand value.

How do you ensure brand consistency?＋

Consistency is achieved by creating brand guidelines, using consistent messaging across channels, and training employees on brand values.

What are brand extension strategies?＋

Brand extension can mean launching new products under the same brand, entering new markets, or addressing new segments—while avoiding damage to existing brand equity.

How can a local brand grow globally?＋

Understand cultural differences, adapt to local markets, build international distribution channels, and create a global brand strategy.

How can an old brand be revitalized?＋

By conducting a brand audit, aligning with current trends, renewing products/services, and reconnecting with your target audience.

How is brand performance measured?＋

It can be measured with metrics such as brand awareness, brand perception, preference rate, loyalty metrics, and brand equity/value.

How can brand storytelling be supported visually?＋

Strengthen your story with a consistent color palette, typography, photography style, and graphic elements. Visual identity should reflect your brand personality.

Category Target Audience

Focus: Audience Analysis · Segmentation · Personalization

How do we identify our target audience?＋

Conduct market research, analyze existing customers, review competitors’ audiences, and understand which needs your product/service solves. Use demographic, psychographic, and behavioral segmentation methods.

How do you create a buyer persona?＋

A buyer persona is a detailed profile of your ideal customer. It includes demographics, interests, challenges, goals, and purchasing behavior, and should be supported by real data and customer interviews.

How is target audience segmentation done?＋

You can segment your audience by geographic, demographic, psychographic, and behavioral traits. Build customized marketing strategies for each segment.

How do you understand your target audience’s needs and wants?＋

You can understand needs and wants through surveys, focus groups, social listening, customer feedback, and market research.

How do you track your target audience’s online behavior?＋

Track behaviors with web analytics tools, social media insights, A/B tests, and heatmap analyses.

How do you earn your target audience’s loyalty?＋

Deliver quality products/services, create personalized experiences, run loyalty programs, and maintain consistent communication.

Which channels can you use to reach your target audience?＋

Identify where your audience spends time. Social media, email marketing, SEO, influencer partnerships, and offline events can be effective channels.

How can you expand your target audience?＋

Enter new geographic markets, expand your product/service range, target different demographic segments, and build partnerships.

How do you communicate effectively with your target audience?＋

Speak their language, share value-driven content, communicate interactively, and be open to feedback.

How do you follow changing trends in your target audience?＋

Monitor social trends, run market research, analyze competitors, and stay in regular contact with customers to keep up with changing trends.

How do you measure your target audience’s loyalty?＋

Measure loyalty via Net Promoter Score (NPS), customer lifetime value, repeat purchase rates, and customer satisfaction surveys.

How do you personalize for your target audience?＋

Use customer data to create personalized email campaigns, recommendation systems, and content. Behavioral data can increase the personalization level.

How do you build a loyalty program for your target audience?＋

A loyalty program should add value and strengthen the bond with your brand. You can offer point systems, special discounts, and early access opportunities.

How do you collect regular feedback from your target audience?＋

Collect feedback through surveys, customer interviews, social media polls, and review systems. Take feedback seriously and include it in improvement processes.

What can you do to increase target audience loyalty?＋

Boost loyalty with surprise gifts, personalized offers, exclusive event invitations, and by sharing customer success stories.

Category Channel Selection

Focus: Platform Analysis · Channel Strategy · Content Fit

Which social media platforms should we focus on?＋

Choose platforms by analyzing where your target audience spends time, which platforms are active in your industry, and which platforms fit your content types. Build a different strategy for each platform.

What are the demographic characteristics of social media platforms?＋

Instagram appeals more to younger audiences, Facebook to middle-aged and older audiences, LinkedIn to professionals, and X (Twitter) to news-focused audiences. Platform demographics are updated regularly, so follow current data.

How should content types be adapted per platform?＋

Instagram is visual-first, LinkedIn fits professional content, X (Twitter) fits short and timely updates, and YouTube is suitable for long-form video. Create content aligned with each platform’s usage habits.

How do social media platform algorithms work?＋

Algorithms rank content based on engagement, sharing, content quality, and user behavior. Track algorithm changes and update your content strategy accordingly.

Is it right to cross-post the same content across different platforms?＋

Instead of cross-posting the exact same content, it’s more effective to adapt it to each platform’s characteristics. Maintain brand consistency across platforms, but optimize the content for each.

When should we join new social media platforms?＋

Decide after evaluating the platform’s long-term potential, whether your audience is moving there, and whether it fits your brand. Being an early adopter can be an advantage, but manage your resources wisely.

How do we measure platform performance?＋

Track metrics such as engagement rate, reach, click-through rate, conversions, and ROI for each platform. Regularly evaluate which platforms best serve your goals.

How do we create a content calendar for different platforms?＋

Define the ideal posting frequency and times for each platform. Diversify content based on platform features and review the calendar regularly.

What are the differences of advertising on different platforms?＋

Facebook offers detailed targeting, Instagram is highly visual, LinkedIn is suitable for B2B targeting, and X (Twitter) works well for timely topics. Ad formats and targeting options differ across platforms.

How do we do community management on different platforms?＋

Manage communities according to each platform’s communication culture. Use a more friendly tone on Instagram, a professional tone on LinkedIn, and a rapid-response approach on X (Twitter).

Which platforms are more suitable for video content?＋

YouTube suits long-form, Instagram Reels/TikTok suit short-form, LinkedIn suits educational content, and Facebook suits live streams. Optimize video formats per platform.

How should we allocate budget across platforms?＋

Allocate budget based on performance data, your audience distribution, and marketing objectives. Assign more budget to platforms delivering higher ROI.

How do we integrate across different platforms?＋

Maintain a consistent brand identity, reference content across platforms, run cross-promotions, and centrally manage all platforms with social listening tools.

How do we keep up with social media platform trends?＋

Follow official platform announcements, read industry experts, analyze competitors’ strategies, and run your own experiments to track trends.

How can we improve the user experience on platforms?＋

Consider user feedback, present content in user-friendly formats, comply with accessibility standards, and use platform features effectively.

Category B2B–B2C Communication

Focus: Customer Segmentation · Communication Strategy · Messaging

What are the differences between B2B and B2C communication strategies?＋

In B2B, logic, ROI, and long-term relationships are prioritized; in B2C, emotions, instant gratification, and personal benefit are emphasized. Decision-making is longer and multi-layered in B2B.

How is communication managed throughout the B2B sales cycle?＋

The B2B sales cycle typically includes awareness, consideration, decision, and retention stages. Different content and communication strategies should be applied at each stage.

How do we build an emotional connection with B2C customers?＋

You can build emotional connections through storytelling, an authentic tone, social responsibility initiatives, and personalized communication.

What should we focus on in B2B content marketing?＋

Highlight industry depth, data-driven content, case studies, and expert insights.

Which social media platforms should B2C brands be active on?＋

B2C brands should be more active on visual and interactive platforms like Instagram, Facebook, TikTok, and Pinterest.

What should a LinkedIn strategy look like for B2B brands?＋

B2B brands can engage on LinkedIn with industry content, company culture posts, expert commentary, and industry trends.

How is customer segmentation done for B2B and B2C?＋

In B2B, segment by firmographic traits like company size, industry, and geography; in B2C, segment by demographic, psychographic, and behavioral traits.

How do we build loyalty in B2B and B2C?＋

In B2B, personalized service, continuous value, and long-term partnership increase loyalty; in B2C, loyalty programs, personalization, and emotional connection are key.

What are the differences between B2B and B2C customer service?＋

B2B support is more specialized, proactive, and multi-layered; B2C is more standardized, reactive, and focused on fast resolution.

How do we collect feedback from B2B and B2C customers?＋

In B2B, 1:1 interviews, surveys, and case studies are common; in B2C, online surveys, social media, and customer reviews are used.

How should crisis communication be managed for B2B and B2C?＋

In B2B, transparency, fast resolution, and direct communication matter; in B2C, mass communication, an authentic tone, and fast action are critical.

How do we optimize customer acquisition costs in B2B and B2C?＋

In B2B, targeting accuracy, content quality, and sales–marketing alignment reduce costs; in B2C, ad optimization, organic growth, and loyalty programs help lower costs.

How do we increase customer lifetime value in B2B and B2C?＋

In B2B, cross-sell, upsell, and partnerships increase CLV; in B2C, loyalty programs, personalization, and regular communication increase CLV.

How do we customize communication for different customer segments?＋

Use customer data to create segment-specific messages, content, and offers. Personalized communication significantly increases conversion rates.

How do we improve B2B and B2C customer experience?＋

Deliver consistent, value-creating, frictionless experiences across all touchpoints. Collect customer feedback regularly and include it in improvement processes.

Category Organic & Inorganic Strategies

Focus: Growth Strategies · ROI · Balanced Approach

What are the differences between organic and inorganic growth strategies?＋

Organic growth is natural, time-consuming, but sustainable; inorganic growth is fast, costlier, and often short-term. A successful strategy requires a balanced combination of both.

Which tactics are effective for organic growth?＋

SEO optimization, high-quality content creation, social media engagement, email marketing, influencer collaborations, and community building are effective organic growth tactics.

What do inorganic growth strategies include?＋

Examples include social media ads, Google Ads, sponsored content, affiliate marketing, PR activities, and growth through acquisitions.

How do we establish an ideal balance between organic and inorganic strategies?＋

The ideal balance depends on your company size, industry, budget, and goals. A 60–70% organic and 30–40% inorganic split can often be effective.

How do we compare the ROI of organic vs inorganic strategies?＋

Organic strategies are lower-cost and deliver long-term ROI, while inorganic strategies are higher-cost and can provide short-term ROI. The best results typically come from combining both.

Why is organic growth more sustainable?＋

Organic growth is built on real relationships, brand loyalty, and natural engagement. It doesn’t disappear when ad spend stops, making it more sustainable.

When should inorganic strategies be preferred?＋

They are preferred for rapid market entry, gaining competitive advantage, new product launches, and short-term campaigns.

How do we integrate organic and inorganic strategies?＋

Nurture paid-acquired audiences with organic content and boost organically performing content with ads. Plan both strategies so they complement each other.

How should budget be allocated between organic and inorganic strategies?＋

It depends on business maturity. New businesses may allocate more to inorganic; established businesses often allocate more to organic. A typical recommendation is 30–40% inorganic and 60–70% organic.

How does organic growth affect brand authority?＋

Organic growth signals natural adoption, building credibility and authority. It can also support higher search rankings and more referrals.

How do we test and optimize inorganic strategies?＋

Use A/B testing, pilot campaigns with small budgets, detailed analytics, and continuous optimization to improve performance.

What are common challenges in organic growth?＋

Key challenges include being time-consuming, intense competition, vulnerability to algorithm changes, and measurement difficulties.

How can we improve cost efficiency in inorganic strategies?＋

Improve targeting accuracy, optimize creatives, run conversion-focused campaigns, and analyze performance regularly.

Which KPIs should be tracked for organic and inorganic strategies?＋

Organic: organic traffic, search rankings, number of backlinks, social engagement. Inorganic: CPC, CTR, conversion rate, ROI, and campaign performance.

How should we adapt organic and inorganic strategies during seasonal periods?＋

During peak seasons, you can increase inorganic budget and tailor organic content to seasonal themes. Preparing organically before the season and supporting with paid campaigns during the season is often ideal.

Category Content Production

Focus: Content Strategy · Creative Process · Tools

How do we build an effective content strategy?＋

Build a comprehensive content strategy by doing target audience analysis, competitor research, keyword planning, creating a content calendar, and defining measurement metrics. Your strategy should be based on SMART goals (Specific, Measurable, Achievable, Realistic, Time-bound).

How do we plan a content calendar and which tools can we use?＋

A content calendar should include theme, format, platform, owner, and publishing date. Tools like Trello, Asana, CoSchedule, Google Calendar, or Notion are ideal for managing calendars.

Which content formats are most effective?＋

Blog posts, videos, infographics, podcasts, e-books, case studies, and interactive content can be very effective. Choose formats that fit your audience preferences and industry.

How do we create SEO-friendly content?＋

Do keyword research, optimize titles and meta descriptions, add internal links, ensure mobile friendliness, and improve readability. High-quality and original content always comes first.

What are effective copywriting techniques?＋

Use storytelling, the PAS formula (Problem, Agitation, Solution), readable paragraphs, bullet points, subheadings, and clear calls to action. Speak your reader’s language and focus on value.

What should we consider when producing visual and video content?＋

Use brand-aligned colors and fonts, choose high-quality visuals, capture attention in the first 5 seconds, add captions, and prioritize mobile optimization.

Which roles should be in a content production team?＋

An ideal team includes a content strategist, writer, editor, SEO specialist, graphic designer, video editor, and social media manager. In smaller teams, one person may cover multiple roles.

What sources help us find content ideas continuously?＋

Customer questions, industry news, competitor analysis, Google Trends, Reddit, Quora, surveys, and customer feedback are rich sources for content ideas.

How can existing content be repurposed?＋

Turn a blog post into a video, a webinar into a blog post, or a report into an infographic. Repurposing saves time and resources.

How do we measure and analyze content performance?＋

Track metrics like traffic, time on page, bounce rate, social shares, backlinks, and conversion rates. Use Google Analytics, Search Console, and social analytics tools.

How do we improve user experience in content?＋

Readable font and size, sufficient whitespace, visual balance, fast load times, mobile compatibility, and clear navigation all improve UX.

How do we adapt content for different cultures?＋

Pay attention to language, cultural references, color meanings, units of measurement, and local trends. Working with local experts and testing is important.

How do we use automation and AI tools in content production?＋

AI writing tools can help brainstorm and draft, planning tools help manage calendars, and design tools help create visuals. However, human review is always necessary.

How do we optimize content production costs?＋

Repurpose content, batch-produce, work with freelancers, leverage free tools, and focus on high-ROI content types.

How do we keep a content strategy up to date?＋

Track industry trends, analyze competitors, listen to customer feedback, review performance data regularly, and reassess your strategy quarterly.

Category Ad Management

Focus: Ad Strategy · ROI · Optimization

How is the ad budget determined?＋

Budget is determined by audience size, industry competition, and target conversion rate. Start with small test campaigns, measure performance, then optimize and scale.

How is ROI (return on investment) measured?＋

ROI is calculated by comparing campaign revenue to spend. Formula: (Revenue – Cost) / Cost x 100.

Why is target audience analysis important?＋

Accurate audience analysis ensures ads reach the right people—reducing costs, increasing conversion rates, and improving ROI.

Which digital advertising platform should I choose?＋

Google Ads focuses on search intent, while Meta (Facebook/Instagram) is interest- and creative-driven. TikTok helps reach younger audiences. The right choice depends on your audience and product type.

Which metrics are used to measure ad performance?＋

Common metrics include: CPC (cost per click), CTR (click-through rate), CPM (cost per 1,000 impressions), and conversion rate.

How is ad optimization done?＋

Pause low-performing ad sets, refine targeting, test stronger creatives and copy, and allocate budget more efficiently based on results.

How are A/B tests used in ad campaigns?＋

Test different versions of the same ad (headline, creative, targeting). Shift budget to the version with higher performance.

What is remarketing used for?＋

It increases purchase likelihood by showing ads to people who previously visited your website or interacted with your products.

What are the differences between B2B and B2C ad strategies?＋

B2B ads typically provide information to decision-makers; B2C ads focus more on emotional connection and fast purchase motivation.

What are the advantages of mobile ads?＋

Mobile ads enable device- and location-based reach and can strongly trigger impulse purchase behaviors.

What is the difference between paid ads and organic traffic?＋

Paid ads deliver fast results, while organic traffic supports long-term sustainable growth. The best outcomes usually come from using both together.

How are influencer ads planned?＋

Choose influencers aligned with brand values, analyze the target audience, and ensure content is presented naturally within their regular flow.

How should ad budget be distributed across platforms?＋

Focus first on where your audience is most active. In testing, split budget in smaller portions; then shift budget toward the highest-performing channel.

How do video ads affect conversions?＋

Because video captures attention both visually and audibly, engagement and conversion rates are often higher than text-only ads.

How is local targeting used in ad campaigns?＋

Showing ads to a specific city or area increases conversion rates, especially for stores, restaurants, and service businesses.

Category Q&A

Focus: General Questions · Quick Answers · Practical Information

How does the social media consultancy process work?＋

First, we analyze the current situation, then build a strategy. The process continues with content planning, ad management, and regular reporting.

What do I gain from social media consultancy?＋

Brand awareness increases, engagement with your audience strengthens, and sales and customer trust rise.

Which social media platforms do you manage?＋

We manage all popular platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and X (Twitter).

How long does the consultancy last?＋

We usually work on a monthly basis. A minimum of 3 months is recommended to see meaningful results.

Do you provide reporting?＋

Yes, we prepare performance reports regularly and share which content and ads perform best.

How is the target audience determined?＋

We define the best-fit audience by analyzing demographics, interests, and behavioral data.

How is the ad budget planned?＋

It’s planned based on industry competition, audience size, and campaign goals, and optimized through small test campaigns.

Who prepares the content?＋

Content is prepared by professional social media specialists in line with the brand identity.

Do you do competitor analysis?＋

Yes, competitors are reviewed regularly, and strategies are developed based on their strengths and weaknesses.

How is success measured?＋

Success is measured via engagement rates, follower growth, website traffic, and conversion rates.

How do you support during social media crises?＋

We respond quickly to negative comments and crises, define a communication strategy, and protect the brand image.

Who replies to customer comments and messages?＋

Our expert team communicates directly with customers and prepares replies consistent with your brand tone of voice.

Is social media consultancy suitable for small businesses?＋

Yes, it’s highly beneficial for small businesses. With the right content for the target audience, fast growth can be achieved.

How are consultancy fees determined?＋

Fees are determined based on scope, number of platforms, and ad budget.

What do I need to do to get started?＋

Sharing your needs and goals is enough. We prepare a tailored strategy plan and start implementation.

How Do We Work?

Our social media consultancy process consists of 4 steps that guarantee your brand’s digital transformation. Discover how we work with you.

Analysis and Audit

We analyze your current situation:

Evaluating your current social media presence
Competitor analysis and industry trends
Target audience analysis and behaviors

Strategy Development

We create a customized strategy:

Building content strategy and calendar
Defining channels and tone of voice
Setting measurable goals

Execution and Management

We bring strategies to life:

Content production and publishing
Community management and engagement
Managing ad campaigns

Analysis and Optimization

We measure and optimize performance:

Measuring performance based on KPIs
Monthly detailed reporting
Strategy optimization and improvement

Let’s Build Your Custom Social Media Solution

Get free consultation about your project and let us present our custom quote

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Let Your Social Media Journey Begin

Our expert social media team is ready to develop custom solutions for your brand. We’ll get back to you with a custom quote within 48 hours.

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